Rob Foulkes

Rob Foulkes is an experienced marketing professional currently serving as the Director of Demand Generation at LoyaltyLion, where responsibilities include leading customer acquisition for a prominent e-commerce SaaS loyalty platform. With a strong track record of achieving double-digit year-over-year growth through brand awareness and performance marketing strategies, Foulkes previously held the position of Vice President of Global Marketing at Planday, improving revenue performance for an acquisition by Xero. At Xero, Foulkes advanced from Head of Brand & Acquisition to Head of Small Business Marketing, significantly increasing brand awareness and overseeing customer acquisition efforts. A history of consulting and leadership roles in organizations such as reallymoving, Cobia Accounting, and Monarch Airlines, combined with an entrepreneurial venture as the Founder of Muddy Race Ltd, reflects a diverse skill set in digital marketing and business strategy. Education includes a BSc in Economics from The University of Sheffield and a MiniMBA.