Lena Semenova

Founded in 2010 Loymax is a developer of loyalty management and marketing automation platform. Our products include a CRM, loyalty management platform, campaign manager and an analytical module for complex analysis of business processes. Nowadays Loymax is a global company with 5 offices and more than 200 employees, offering 2000+ promo combinations and servicing 50 million loyalty cards with 1.9 billion receipts in the system. Medium and enterprise-level companies in 7 different business areas have their loyalty programs running on Loymax`s software. The platform has rich functionality and helps to build a personal relationship with each client. Client segmentation, behavioral studies and deep analytics are available for the users. Flexibility and real-time priority management are a few key elements of our software. Our product line includes four key modules for marketing management. Loymax Loyaly offers more than 1000 promo mechanics for your loyalty program. The Smart Communication module is a campaign manager. This module is used for automating communications for e-commerce and brick-and-mortar retailers. Business Intelligence module used for deeper understanding customers' behavior and for marketing campaign analysis. It includes proprietary and common methods for client segmentation such as BCG, RFM analysis, binary segmentation and segmentation by price sensitivity. The Machine Learning module automates personal promos and eliminates risks associated with marketing decision-making.