Nick Underwood

LQA partners with the world's leading luxury hotel brands to lay the foundations for the finest hospitality and unlock the potential in everyone to deliver exceptional service and unforgettable experiences. For 25 years, we've set the standard for comprehensive guest service assessments—helping teams elevate with precision and insight. Our 80+ expert Consultants from 14 nationalities collaborate directly with hotel leadership, delivering practical, culturally-informed strategies that drive immediate results. We've built a complete ecosystem for hospitality excellence. UpFront by LQA provides the gold standard in luxury hospitality training, quickly empowering teams to serve guests in alignment with industry-leading LQA Standards. myLQA, our innovative mobile app, puts continuous learning in every team member's pocket—bridging the gap between operational insights and personal growth. And now, Academy by LQA in Lisbon takes training to unprecedented heights: a first-of-its-kind, fully immersive simulated luxury hotel where service leaders are made through hands-on experience across every department. Together, our assessment, training, digital, and immersive learning solutions don't just help properties meet expectations—they define what exceptional hospitality means in today's world.