Yusra Sultana Hayat-Ali

Yusra Sultana Hayat-Ali has a diverse work experience spanning various roles and organizations. Yusra is currently working as a Product Marketing Manager at the Law School Admission Council (LSAC) since 2022.

Previously, Yusra served as the Director of Communications at the University of Arkansas School of Law, Fayetteville from 2021 to 2022. In this role, they developed and implemented a comprehensive marketing and communication strategy, utilizing Lean Practices and Agile Principles to increase enrollment for the school. Yusra also led change management efforts and built buy-in from executives and colleagues for new objectives.

Prior to that, Yusra worked at the University of Arkansas from 2019 to 2021, where they held the position of Membership and Marketing Assistant. In this role, they analyzed audience segments and created strategic messaging for Alumni Association membership acquisition. Yusra also developed interactive digital marketing strategies and managed email communications and event registrations for the entire campus.

Before joining the University of Arkansas, Yusra worked as a Manager - Content Writing at Logicose from 2017 to 2018. Yusra was responsible for editing and vetting work for grammatical and conceptual consistency. Yusra also coordinated with the sales team to assign projects to writers and assisted with SEO to drive more traffic to clients' websites.

Yusra's earlier experiences include working as a Senior Assistant Editor at The News International, where they wrote and edited articles on a daily basis, and as a Subeditor at The Express Tribune, where they commissioned and proofread stories from reporters in a marginalized province. Yusra also worked as a Correspondent at Youlin Magazine under the Pakistan-China Institute.

In addition, Yusra has academic experience as a Tutor and Research Assistant at the Lahore University of Management Sciences from 2013 to 2015.

Overall, Yusra Sultana Hayat-Ali has a strong background in marketing, communications, content writing, and journalism. Their experiences have equipped their with a range of skills in strategy development, change management, audience analysis, and digital marketing.

Yusra Sultana Hayat-Ali has a diverse education history. Yusra first attended Karachi Grammar School from 2009 to 2011, where they pursued their A Levels with a focus on Literature, History, Economics, and Sociology. In 2011, they enrolled at Lahore University of Management Sciences and studied there until 2015, obtaining a Bachelor of Arts (BA) degree with a specialization in English. In 2014, Yusra briefly attended Minnesota State University, Mankato, where they further explored their passion for literature. Their educational journey continued in 2020 when they joined the University of Arkansas for a Master of Science (MS) degree in Operations Management - Industrial Engineering.