Guillaume Armspach is a seasoned sales professional with extensive experience in the consumer electronics sector. Currently serving as Sales Manager France at LSM Global since April 2016, Guillaume oversees diverse sales and marketing initiatives across various product categories. Prior to this role, Guillaume held the position of Associate Director at Techsome, a sales agency in Paris, focusing on expanding new brands in the consumer electronics market. With a robust background at Innelec Multimedia, where responsibilities included Directeur Commercial and Directeur de Division Export, Guillaume has honed skills in full brand management, account management, and business development. Areas of expertise encompass mobile accessories, wearables, IoT, gaming, audio, PC accessories, and storage, while channels worked with span offline and online retail as well as telecommunications. Guillaume's educational background includes a Marketing Management degree from ISEG and studies at Icam.