Cibele Baranauskas Rohani

Cibele Baranauskas Rohani has a diverse work experience spanning various industries and roles. Cibele is currently working as the CPG, Big Box & Home Brand Partnerships Lead at LTK (formerly rewardStyle & LIKEtoKNOW.it), a leading influencer technology platform. Cibele joined the company in January 2022 and is responsible for driving brand purchases and managing influencer marketing programs.

Prior to their current role, Cibele worked as a Strategic Marketing and Sales Consultant for startups in 2021, where they advised founders and executives on go-to-market strategies and developed sales and marketing plans for scaling minimum viable products.

In 2020, they served as the Chief Marketing Officer at Dermatology Experts of Texas. Cibele was responsible for overseeing all marketing activities for the organization.

From 2021 to 2022, Cibele worked as the Senior Director of Marketing at Retrieve Technologies, Inc., a company focused on monetizing content creators' expertise. Cibele managed various marketing functions and worked on SEO, website development, email marketing, and social media marketing.

Prior to that, from 2017 to 2020, they worked at Catalant Technologies, first as the Director of Enterprise Growth, leading a team and focusing on acquiring Fortune 500 CPG and retail accounts. Cibele then transitioned to the role of Senior Global Account Manager, where they built partnerships with global Fortune 500 clients and achieved significant growth.

Cibele also has experience in the consumer goods industry, having worked as a Category Manager/Buyer for Cosmetics at CVS Health from 2015 to 2017. Cibele managed a $1 billion P&L and developed joint business plans with key vendors.

Other notable experiences include working as a Summer Intern (Strategic Project Manager) at L'Oreal in 2014, a Project Consultant at ShopRunner in 2014, and a Co-founder at beofficeCHIC.com, a fashion advice platform.

Earlier in their career, Cibele worked at Anheuser-Busch InBev, where they held various roles such as Project Manager, Regional Imported Beers Associate Manager, Sales Talent, and Trade Marketing Supervisor.

Overall, Cibele's work experience showcases their expertise in marketing, sales, strategic planning, and partnership building across different industries and organizations.

Cibele Baranauskas Rohani has an education history that includes pursuing a Master of Business Administration (MBA) degree at Harvard Business School, with a specialization in Business Administration and Management. Cibele also has completed a specialization in Luxury Products Marketing at ESPM Escola Superior de Propaganda e Marketing, focusing on Specialized Sales, Merchandising, and Marketing Operations. In addition, they have obtained an undergraduate degree in Business Administration from FGV - Fundação Getulio Vargas.