Alicia Zurita Negro

Alicia Zurita Negro is a seasoned professional with extensive experience in business strategy and marketing, currently serving as Co-Founder of Womakers, an agency focused on UGC ads for women over 40. In addition to this role, Alicia is a Mentor of Entrepreneurship and Strategy at Lots of Love, specializing in soulful projects, investment seeking, internationalization, and product strategies. As CEO of LUBETS since October 2018, Alicia excels in product and business strategy and marketing direction. Previous positions include Marketing Director at Lovelanders Sexy Living SL and WE ARE YOU, Partnership Solutions, where Alicia oversaw strategy design and management for multiple brand initiatives. Additionally, Alicia served as Managing Director and founder of Late Chocolate and co-founded Esware Linux. Alicia holds degrees in Psychology from Universidad Nacional de Educación a Distancia and business expertise from ThePower MBA programs.