Aniruddha Basu

Aniruddha Basu is an accomplished professional with extensive experience in sales operations, commercial excellence, and demand planning across various industries. Currently serving as Global Sales Operations & Enablement at The Lubrizol Corporation, Aniruddha focuses on enhancing digital tools for customer experience and developing commercial capabilities for global teams. Previous roles include Commercial Excellence Manager for the India Middle East and Africa region, Head of Sales Operations for India & South Asia, and Interim B2B Marketing Head at Castrol India Limited. Aniruddha has demonstrated expertise in cash and margin management, pricing analysis, and market strategy implementation. With an MBA in Marketing and Finance from Symbiosis International University and a background in software engineering, Aniruddha possesses a robust foundation for driving business success and innovation.