Barbara Gamlen

Barbara Gamlen is an experienced marketing and public relations professional with over 15 years in the entertainment industry. Currently serving as the Director of International Franchise Marketing & Publicity at Lucasfilm since March 2008, Barbara drives comprehensive marketing strategies for the Star Wars franchise in global markets while collaborating closely with senior leadership and cross-functional teams. Previous roles at Lucasfilm include managing international publicity campaigns for prominent partners such as Warner Brothers and Activision, as well as overseeing publicity plans for LucasArts videogame franchises. Prior experience includes working as a PR Manager at ONE PR Studio and a Publicist at Electronic Arts, where Barbara contributed to significant product launches generating substantial revenue. Education includes a degree from The University of Texas at Austin.