At Lucid Hearing, our Mission is Helping People Hear Better. Since our founding in 2009 we have helped millions of people across our hearing healthcare family of brands - encompassing hearing enhancement, enjoyment, protection, detection and wellness. Our vision is to inspire healthy hearing for life, from the first moment you hear to all the moments that matter.

Lucid Hearing has a team that is obsessed to win. This includes a highly-experienced research and development team who design and engineer best-in-class products, to our licensed hearing professionals who provide free hearing tests and hearing solutions at 500+ Lucid Hearing centers in Sam’s Clubs locations. Our hearing protection and OTC hearing aid products can also be found in thousands of retail locations such as Best Buy, CVS, Walgreens, Walmart, and Kroger. Our corporate office is located just south of DFW airport in Fort Worth, Texas.

Lucid Hearing is the parent company of the following brands: Liberty Hearing Aids, Engage Hearing Aids, Fio Hearing Aids, HearMuffs, Saf-T-Ear, Etymotic, Westone Audio, America Hears, and HearGear.

For more information about Lucid Hearing, visit LucidHearing.com.


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Lucid Hearing

Tim Schnell

Ronny Hayes

Gary Boyer

Dave Friesema

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The Hearing Care Team at Lucid Hearing comprises specialists and professionals dedicated to improving auditory health. This team conducts free hearing tests, recommends personalized hearing solutions, and dispenses a wide range of hearing aids and protection products at over 500 Lucid Hearing centers and numerous retail locations. Their goal is to provide exceptional hearing care, ensuring customers enjoy enhanced hearing for life's important moments.

Hearing Care Team

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Hearing Care Team

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Leadership Team

Sales and Talent Team