Aaron Ethridge

Aaron Ethridge is an accomplished professional with extensive experience in Salesforce administration and consulting, currently serving as Co-Founder at Planster since January 2024, where purchasing decisions and inventory forecasting are optimized. Prior to this, Aaron held various senior roles at Lucid Software, contributing significantly to Salesforce development and improving user experience, and also worked as a Salesforce consultant and architect, focusing on custom integrations and implementations. Other notable positions include founding Ethymedia, an agency for web design, and roles in accounts receivable and financial representation. Aaron has demonstrated strong project management skills, innovation in software implementations, and a commitment to improving operational efficiency throughout a diverse career. Aaron holds a Bachelor of Arts in Accounting from Utah State University.