Luckett & Farley
Rolf Provan is currently serving as President & CEO at Luckett & Farley since 2018. Prior to this role, Rolf held various leadership positions at companies such as Qualmet, Farm Credit Mid-America, the Marketicians, Anthem, Inc., Reynolds American Inc., and British American Tobacco. Rolf's career has been focused on marketing, product development, consumer innovation, and improving customer focus to drive sales and profit growth. Rolf holds a BA (HONORS) in International Marketing from the University of Greenwich.