Lucky Generals
Helen Campbell - Borton is an accomplished marketing professional with extensive experience in account management and client partnership roles. Currently serving as Acting Head of Account Management and Client Partner at Lucky Generals since August 2023, Helen previously held senior positions at TBWA\Australia from February 2016 to January 2023, including Acting Head Client Partner and Business Director, managing notable clients such as PepsiCo and Tourism New Zealand. Helen's diverse background includes participation in the TBWA\Worldwide Tiger Academy, honing leadership skills across global markets, as well as roles at BMF Australia and BBH London, where involvement spanned high-profile campaigns for brands like KFC, Google, and British Airways. Helen holds a degree in English Literature from The University of Sheffield and is currently pursuing a Mini MBA in Marketing with Mark Ritson.
Lucky Generals
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Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.