Lucky Generals
Jacob Viner is a versatile creative professional currently serving as a Junior Creative at Lucky Generals since October 2022, with previous experience in similar roles at AMV BBDO and isobel. Jacob began a career in marketing and design as an intern at Vacavaliente, where significant contributions included re-designing commercial documents and co-organizing an international product launch. Additional roles at Fenix Leather involved digital marketing and sales strategies. Jacob also participated in outreach and educational initiatives with the Widening Participation Office at the University of Bath. An education background includes a BSc (Hons) in International Management and Spanish from the University of Bath, complemented by studies at Universidad Austral in Buenos Aires.
Lucky Generals
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Our elevator pitch is that we are “a creative company for people on a mission”. It is a simple but very deliberate statement of intent, made up of 3 distinct elements. WE ARE A CREATIVE COMPANY... While we excel at advertising, we have set this company up to deliver a broader definition of creativity. If you get closer to the problem, the solution will reveal itself. FOR PEOPLE... This may sound obvious, but in our technology-driven world it is all too easy to forget that people are still people, with human needs and desires. Everything has changed, but nothing has changed. Insight is still key. ON A MISSION. We are all about behavioural change. We want people to do things, not just feel things, as a result of our work. We get out of bed to make a difference.