Marcela Jaramillo Asmar

Marcela Jaramillo Asmar serves as the Vice President of Marketing at Luker Chocolate since April 2020, where responsibilities include leading global marketing strategy, brand positioning, content strategy, CRM initiatives, integrated communications, and market intelligence. Previous experience includes roles such as Communications Development Manager at Nestlé, Head of Marketing at Fedepalma, and Corporate Marketing Director at the Federación Nacional de Cafeteros de Colombia. Marcela’s educational background comprises a Master’s degree in Corporate Communications from IE University, a Certificate in Digital Marketing Strategies from Kellogg Executive Education, and a Bachelor of Arts in International Management from Franklin University Switzerland, alongside various other qualifications in advertising and brand management.