Erin Boucher is an experienced professional in the retail and fashion industry, currently serving as an Associate Regional Merchant at lululemon since December 2019, after previously holding the position of Assistant Regional Merchant. In this role, Erin monitors sales performance, merchandise allocation, and supports the buying process through data analysis and cross-functional collaboration. Additionally, Erin has held various positions including Merchandise Coordinator at lululemon, Marketing Assistant at OAK + FORT, Editorial, Press, and Marketing Sample Coordinator at NET-A-PORTER, and Ecommerce and Client Sales Assistant at LEONE Fashions, among others. With educational credentials in Visual Arts from the University of the Fraser Valley and London College of Fashion, Erin has developed expertise in merchandising strategies, market research, and customer engagement throughout a diverse career path in fashion and retail.
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