Fergie Cancade

Fergie Cancade serves as the Senior Director of Global Sports Marketing at lululemon since January 2018, leading a team that effectively showcases the brand's purpose and vision through athlete and ambassador storytelling. Previously, Fergie held roles such as Director and Program Manager for Global Sports Marketing at lululemon, as well as Field Marketing Manager and Athlete Marketing Manager at Red Bull, where substantial contributions included expanding the athlete roster and executing impactful marketing strategies. Fergie founded Goodlife Action Sports, Inc., providing comprehensive marketing services for professional athletes, and has experience co-producing action sports films and supporting brand promotion at various companies. Fergie's education includes an Advanced Social Media Strategy Certificate from Syracuse University and a Business Administration Diploma and BBA from Okanagan College.