Kristina Shier

Kristina Shier is an experienced marketing and brand management professional with a diverse background in retail and communications. Currently serving as the Global Retail Brand Experience, In-Store Marketing Manager at lululemon since January 2023, Kristina leads the strategy for major product and brand priorities while developing global storytelling initiatives. Previous roles include Senior Manager of Brand and Communications at Fresh Prep, Marketing Director at Ivanhoé Cambridge, and Marketing Manager at Dilawri Group of Companies, where Kristina managed substantial marketing budgets and executed successful campaigns across multiple channels. Kristina also held an Advertising & Promotions Manager position at Laura Ballance Media Group, contributing to high-profile events and innovative media strategies. Early in the career, Kristina served as a Media Coordinator at Media Experts and supported the 2009 JUNO Awards as a Volunteer Coordinator Assistant. Kristina holds a degree in Marketing Management from the British Columbia Institute of Technology.