Mabelly Tuchsznajder

Mabelly Tuchsznajder is a seasoned data professional with extensive experience in marketing science and analytics. Currently serving as a Senior Marketing Science Analyst and Senior CRM Analyst at lululemon since April 2021, Mabelly utilizes geo lift tests, revenue forecasting with Facebook Prophet on Databricks Azure, and develops Python packages for data collection and processing. Previously, Mabelly worked at MediaCom (2017-2021) as a Data Analyst, optimizing marketing campaigns and automating reporting processes while collaborating with notable clients such as CIBC and Uber. Mabelly's earlier roles include a Data Scientist volunteer position at PMI Toronto Chapter and a Technical Project Lead/Database Administrator at Cielo, where database design and performance optimization were key responsibilities. Academic credentials include a certificate in Artificial Intelligence from the University of Toronto, a Master’s degree in Computer Science from USP, and a Bachelor’s in Computer Science from Universidade Federal de Juiz de Fora.