lululemon
Marcelo Furtado Filho is a seasoned communications professional with extensive experience in video production and digital marketing. Currently serving as the Digital Communications Lead at lululemon, Marcelo has successfully established a video production department to enhance content creation within the Product Engagement team. Previous roles include Multimedia Producer at CubicFarm Systems Corp., where Marcelo produced and edited videos for various purposes, and Video Content Coordinator & Digital Marketing Specialist for Brazil at ILSC Education Group, focusing on budget management and alignment with organizational goals. Marcelo's career also includes experience as a News Editor and Reporter at Gazeta do Povo, as well as freelance filmmaking. Marcelo holds a degree in Journalism from Universidade Estadual de Ponta Grossa and furthered education in New Media Design and Web Development at the British Columbia Institute of Technology.
lululemon
431 followers
lululemon athletica inc. is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. lululemon’s vision is to be the experiential brand that ignites a community of people through sweat, grow, and connect, which they call "living the sweatlife." lululemon works with yogis and athletes in local communities for continuous research and product feedback in their bar-setting development of technical fabrics and functional designs. Lululemon is a designer, distributor, and retailer of a broad range of athletic apparel and accessories, including pants, shorts, tops, and jackets and products designed for being On the Move, fitness-related accessories, and footwear. lululemon also owns MIRROR, an in-home fitness company. An interactive workout platform, MIRROR features live and on-demand classes with both sweat and mindfulness offerings. The company promotes a set of core values in the business which include taking personal responsibility, nurturing entrepreneurial spirit, acting with honesty and courage, valuing connection and inclusion, and choosing to have fun.