Fawad Shah is a seasoned professional in the fashion and apparel industry, currently serving as Chief Operating Officer and Director at Lulusar since August 2016. Prior to this role, Fawad held various significant positions, including Category Head Buying-Apparel at METRO Pakistan (Pvt) Limited from 2013 to 2016, and Head of Research and Product Development for Men's Apparels at Gul Ahmed Textile Mills Limited between 2011 and 2013. Fawad began a career in academia as an Associate Professor at the Pakistan Institute of Fashion and Design, Lahore, from 2010 to May 2011, and gained practical design experience as Manager of Design and Product Development at Crescent Bahuman Ltd. Stone Age Jeans Co. from 2009 to 2011, as well as a Product Design Consultant at House Of Kamiar Rokni in 2008-2009. Fawad's education includes a degree in Fashion & Design from Ecole de la Chambre Syndicale de la Couture Parisienne, obtained in July 2009.
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Lulusar
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Since March 2017, Lulusar has been serving today’s modern and independent woman with functional and affordable fast fashion that fills a gap in the current oversaturated market. Currently serving customers online across Pakistan, US, Canada, UK and Dubai. Lulusar proudly showcases its innovative designs through 11 concept stores across Pakistan, including prime locations in Lahore, Karachi, Islamabad, Faisalabad, and Multan. Our expanding presence ensures that our unique fashion offerings are accessible to more customers nationwide. Lulusar’s name comes from the beautiful and untouched lake in Kaghan Valley, showcasing the brand’s love and connection with Pakistan. Using state-of-the art resources such as advanced pattern design technology and virtual 3D fit, and forecasting analytics, Lulusar has evolved as a data-driven company that pivots on customer feedback to provide a buying experience like no other. Lulusar was founded by Azfar Hasan, who has been a pioneer in the fashion and textiles business and successfully runs one of the oldest buying offices in the region, Matrix Sourcing, which has served some of the largest brands and retailers in the world since 1992. Currently, the brand is headed by Fawad Shah, who has strong design and retail experience in the industry.