Lucinda Boddy

Lucinda Boddy is an experienced professional in brand and communications, currently serving as the Director of Brand and Communications at Lumary since June 2019. Prior to this role, Lucinda was the Public Relations Manager (Global) at SWEAT from June 2017 to May 2019 and held the position of Associate Director at FleishmanHillard South Africa for a year in 2016, leaving due to immigration to Australia. Lucinda's extensive background in public relations also includes serving as Managing Director at Livewired Public Relations from 2011 to 2015, where responsibilities included business growth, staff mentorship, and client campaign management. Additional experience includes roles at Lesley Simpson Communications, Inzalo Communications, Sho-Sho-Lo-Za Marketing, and Media Ignition, with a strong educational foundation in Communications Science from UNISA.