Lumen Research
David Bassett's work experience begins in 2004 at DDB London where they worked as an Econometrician, building marketing mix models and co-authoring award-winning entries. David then joined Data2Decisions in 2009 as a Consultant Econometrician before moving to Erasmus University Rotterdam as a Research Masters Student in 2009. In 2012, they returned to Data2Decisions as a Principal Consultant and later joined Lumen Research Ltd in 2013 as the Director of Analytics, utilizing cutting-edge eye tracking research technologies to understand consumer behavior.
David Bassett received a Bachelor of Science (BSc) degree in Mathematics and Economics from the University of Warwick from 2000 to 2003. Following this, they pursued a Master of Arts (MA) degree in Philosophy and Economics from Erasmus University Rotterdam from 2009 to 2012.
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Lumen Research
Lumen is a specialist eye tracking research agency based in London, who help optimise advertising across a number of platforms.