Donia Baddou

Donia Baddou is a seasoned professional with extensive experience in business development, partnerships, and leadership within the AdTech industry and beyond. Currently serving as Global VP of Partnerships at Lumen Research Ltd, Donia previously held key roles such as Head of Business Development at The GoodNet and Managing Director at What's Possible Group. With a strong background in driving growth and innovation, Donia has co-founded GrowthLab and served as Chief Commercial Officer at MOBKOI, where significant revenue increases were achieved. Additionally, Donia has experience as an International Account Director at Odyssey Mobile and an International Client Manager at Teads, contributing to substantial business expansion and strategic relationships with premium brands. An accomplished speaker, Donia also participated in a TEDx Academy course focused on empowering women in public speaking. Academic credentials include a BSc in Marketing from IMIP-MBA Institute and a Bachelor's degree in Business and Marketing from the University of Florida.