Rebecca Shanks

Rebecca Shanks is an accomplished marketing and operations professional with extensive experience in sponsorship and brand strategy. Currently serving as Senior Vice President of Sponsorship & Operations at Lumency Inc., Rebecca manages the Sponsorship Consulting practice and agency operations. Prior to this, Rebecca founded Rebecca Shanks Consulting Inc. and held key leadership roles at Canadian Women & Sport, The T1 Agency, and The Coca-Cola Company, where responsibilities included integrated marketing communications, commercial strategy, and sponsorship management. Rebecca also has experience as a Venue Manager during the 2010 Vancouver Olympic Winter Games and has contributed to several strategic plans and marketing initiatives throughout a career spanning over two decades. Rebecca holds an HBA from McMaster University.