Lumin Fitness
Craig Sherwood is a seasoned executive with extensive experience in franchise development and business growth across various sectors, including fitness and restaurants. Currently serving as Senior Vice President of Development at The Joint Chiropractic and Strategic Advisor at Lumin Fitness, Craig has a proven track record of implementing successful strategies that drive significant unit growth and franchise expansion. Previous roles encompass Senior Vice President of US Development at Wingstop Restaurants Inc., Vice President of US Development at Little Caesars Pizza, Chief Development Officer at Gold's Gym, and Senior Director of Franchise Development at Sonic Drive-In, among others. Craig holds a Bachelor of Arts in Government from St. Lawrence University and a Juris Doctor from Mitchell Hamline School of Law.
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Lumin Fitness
Lumin Fitness is The World’s Smartest Fitness Studio. Founded in 2019 and developed by fitness, franchising and gaming industry veterans, the brand’s proprietary fitness ecosystem utilizes the latest advances in artificial intelligence, digital display, motion tracking and object detection to create the most intelligent, interactive and individualized boutique fitness experience in the world. Lumin Fitness combines the best of personal training with group fitness in a sensory-driven environment that changes daily and evolves over time. Headquartered in Dallas, Texas, Lumin Fitness is now franchising across the nation and around the world.