Christian Schulze

Christian Schulze is an experienced leader in digital transformation and omnichannel marketing, currently serving as the Head of Omnichannel Platform Capabilities & Analytics at Lundbeck since June 2021. With a robust background in managing capabilities across various digital platforms and analytics, Christian has successfully led initiatives that resulted in significant top-line and bottom-line growth. Prior to this role, Christian held various senior positions at Bayer Pharmaceuticals, including Deputy Director Integrated Multi-Channel Marketing and Deputy Director Digital Excellence, where responsibilities included building digital strategies, leading teams, and enhancing customer-centric marketing approaches. Christian's earlier career includes founding Identity Media and working as an E-Business Consultant, complemented by a strong academic foundation in Electronic Business, Digital Media, and Computer Science from prestigious institutions.