Amanda Hicken is a seasoned marketing professional with extensive experience in digital strategy and integrated marketing, currently serving as the Director of Digital Strategy at the Lupus Foundation of America, Inc. since July 2024. Prior to this role, Amanda directed brand strategy and integrated marketing at the Pediatric Brain Tumor Foundation, where responsibilities included overseeing marketing strategy for donor and advocacy engagement. Amanda's career encompasses roles at Cision and PR Newswire, where significant contributions included leading demand generation content strategy and managing audience relations to enhance distribution networks. Additionally, Amanda founded Clue Into Cleveland, offered consulting services as a public relations specialist, and supported communications for NEO Food Tours. Amanda holds a Bachelor of Arts degree in Communication and English Literature from La Salle University.