Luster
Jen Igartua is a multifaceted executive with extensive experience in leadership and marketing. Currently serving as CEO and Chief Services Officer at Go Nimbly since January 2016, Jen has also held the position of Director of Marketing Stack and Partner. Additionally, Jen is an advisor for Luster and an advisory board member at Sales Assembly. Jen contributes to the gaming industry as a Game Maker at Pillbox Games, where efforts include launching a Kickstarter project for Side Effects. Prior roles include Senior Marketing Automation Consultant at Bluewolf from April 2012 to June 2015. Jen Igartua holds a Bachelor of Science in Business Administration from UNC Kenan-Flagler Business School and completed the altMBA program in late 2022.
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Luster
Simulated Practice. Sales Brilliance. At Luster, we're scaling sales practice with our conversational AI technology, providing sales teams with the ability to master realistic simulations that mimic real-world customer interactions closely. These aren't just practice runs; they're high fidelity experiences designed to reflect the daily challenges and opportunities faced in sales. Our platform offers immersive full conversation simulations and focused Luster Skill Drills, allowing sales reps to hone their skills, quickly adapt strategies, and expertly manage complex sales scenarios. It's the perfect blending of theory and practice, closing the gap between knowledge acquisition and real-world application. We believe the secret to sales excellence lies not only in knowledge but in the capability to apply that knowledge with confidence under real pressure. Our simulations are crafted to foster confidence, sharpen decision-making skills, and enhance the quality of sales engagements. We provide a safe space where sales reps can experiment, learn from their missteps, and polish their approach without the fear of losing actual customers. Powered by our proprietary AI discourse engine, PEARL, that adapts to sales reps' interactions, our platform offers a dynamic and evolving learning experience. This approach ensures that with every practice session, the AI introduces fresh challenges and learning moments, preparing sales reps to navigate the unpredictability of real-life sales discussions rather than memorizing scripts. With Luster, your sales team is set not just to learn but to shine, equipped with the tools to become the high achievers propelling your company forward. Let's move beyond simple training and truly empower your team to outperform the competition. Welcome to Luster - the beacon guiding your sales force towards mastery with every conversation.