Gerardo Buenfil

Gerardo Buenfil is an accomplished retail operations director with extensive experience in the fashion and lifestyle sectors. Currently serving as the Director of Retail Stores at Zebrands since July 2023, Gerardo oversees 75 stores across 30 cities in Mexico, managing a team of 12 operations managers under the guidance of the corporate COO. Prior roles include Director of Retail Operations at Grupo Shogua, where sales exceeded MXP 600 million, and Director of Operations at HEMA and Truper, where significant sales growth was achieved. Gerardo's background includes operational leadership at Nutrisa, Starbucks, and various organizations, showcasing expertise in diverse support areas such as marketing, finance, and human resources. Gerardo holds a degree in Food Chemistry and several certifications in safety and risk management.