Susana Araceli Fragoso Zaldivar

Susana Araceli Fragoso Zaldivar is an experienced professional specializing in marketplaces, e-commerce strategy, and commercial growth. Currently serving as Squad Lead Marketplaces at Zebrands, Susana leads cross-functional teams to enhance brand visibility and profitability on platforms such as Amazon and Walmart. Previous roles include CatMan at Walmart de México y Centroamérica, where growth strategies for the Walmart Marketplace were developed, and Key Account Manager at Zebrands, focusing on tailored plans for maximizing brand performance. Additionally, Susana has held significant positions at GAON HOLDING, nocnoc, Quinio, and BONALTO, contributing to marketplace strategies and account management. Susana possesses a Master's degree in Digital Marketing and E-commerce from Universidad Internacional de La Rioja and a Bachelor's degree in Business and International Trade from Universidad Autónoma de Querétaro.