Walter Coyle

Chairman at Luxe Collective Group

Walter Coyle has over 20 years of experience in the media industry. From 1995 to 2000, they were the VP - Group Media Director at Deutsch, where they were key architect of the GTM strategy and media work for Ikea to the entire North American market, and owned the media strategy and account portfolio for Tanqueray, Foot Locker, and Old Navy. From 2000 to 2015, they were the President of Pedone Media, where they cemented the agency's positioning as the media planning and buying agency for a who's who of global and emerging premium and luxury consumer brands, leading the agency to record growth, managing an expanding team, and leading the client relationship, strategy, and campaign management for leading prestige and luxury brands. Since 2015, they have been the Founder and CEO of luxe collective group, a media agency with a performance-first approach tailored for luxury and premium brands. Under their leadership, the agency has evolved from a department within a full-service agency to a stand-alone media-only entity to a data-driven, cross channel planning and buying agency.

Walter Coyle holds a Bachelor of Business Administration (BBA) degree in Marketing from Baruch College.

Links

Timeline

  • Chairman

    August 1, 2023 - present

  • Founder and CEO

    January, 2015