Lucerne Tourism
Martina Frei is an experienced marketing professional currently serving as Marktmanagerin Europa at Lucerne Tourism since April 2019. In this role, Martina is responsible for partner management, project leadership, and the planning and execution of marketing campaigns for European markets, including strategic and operational planning and budgeting. Prior to this, Martina worked as a Project Manager at Switzerland Tourism, where responsibilities included campaign management and content production organization for summer campaigns. Martina began their career with roles as a trainee in corporate communication and marketing at Switzerland Tourism and as a flight attendant for Swiss International Air Lines. Martina holds a Bachelor of Science degree in Management, Tourism, and Travel Services from HES-SO Valais-Wallis and completed a 260-hour Yoga Teacher Training at LivLab Yoga Wellbeing Development Luzern.
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Lucerne Tourism
Lucerne Tourism (Lucerne Tourism Ltd) is the centre of competence for positioning, public relations, marketing and guest services on behalf of which offer and sell first class tourism services in the Lucerne – Lake Lucerne Region. The authenticity and the high quality of the services and products offered within the region are in the strategic focus of the duties and responsibilities of Lucerne Tourism. Our Tourist Information Offices in Lucerne, Weggis and Vitznau are happy to advise on the wide range of excursions in the area or book appropriate accommodations. They give information on current events taking place and know where the most beautiful places and sights are in the Lucerne – Lake Lucerne Region.