Christophe Thach-Chhan

Christophe Thach-Chhan currently serves as Group Head of CRM & Loyalty at LVMH, having transitioned from Group Senior Manager CRM & Loyalty. Previously, Christophe worked as a Senior Business Consultant in Customer & Growth at BearingPoint, where management of consultancy projects emphasized CRM strategy and innovation through Web3 & NFT technologies. Experience at Beelix involved directing global CRM and MarTech solution implementations, functioning as Product Manager for tools like Adobe Campaign and Salesforce, and leading AI-driven CRM data initiatives. Prior consultancy work included strategic support for SMEs and startups, while earlier roles at MESSIKA PARIS and Van Cleef & Arpels focused on operational marketing and brand strategy execution within the luxury sector. Educational qualifications include a Master's degree in Digital Marketing & e-Business and Entrepreneurship & Communications from OMNES Education and Novancia Business School Paris respectively, along with a diploma in Fine/Studio Arts from Ecole nationale supérieure des Beaux-Arts.