Maxime Premet

Key Account Manager Lagardere & Independants - Guerlain Travel Retail

Maxime Premet serves as a Key Account Manager in Guerlain's Travel Retail division since February 2019, managing significant accounts such as Lagardere and Dufry, where responsibilities include driving brand relationships, developing annual business plans, negotiating brand visibility conditions, and overseeing a team of 11 people alongside 70 field Beauty Consultants. Prior experience includes roles as an Area Sales Manager for Caviar Petrossian in Asia, Category Manager for Elle & Vire with notable turnover achievement, and various assistant roles in product and category management at L'Oréal, Mondelēz International, and Unilever. Maxime holds a Master's degree in Operational Marketing & CRM from INSEEC Business School Paris.

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