Olivier Astié - C-Suite Global Luxury Group Leader

Olivier Astié is an experienced digital and eCommerce executive currently serving as the Global Group Director of Omnichannel, eCommerce, Clienteling & CRM at LVMH since 2021. In this role, Olivier acts as the Chief Omnichannel, Digital & Client Officer, overseeing the transformation of luxury models and fostering innovation across 76 houses in the group. Prior to LVMH, Olivier was the Global Chief Digital and eCommerce Officer at La Prairie Group AG, where a digital transformation strategy was established for the Beauty category. Olivier's career also includes key positions at L'Oréal, where significant growth strategies were implemented for prestigious luxury brands, and at Apple, where Olivier pioneered early eCommerce initiatives in Europe and developed impactful marketing strategies.