Alison Lin

Senior Product Marketing Manager, Rider at Lyft

Alison Lin is an accomplished Senior Product Marketing Manager with extensive experience in leading marketing strategies across various sectors. At Lyft, from January 2021 to April 2023, Alison managed product marketing for the Rider Core Experience and various offerings, including Lyft Healthcare and My Car. Prior to Lyft, Alison held senior roles at Adobe, focusing on Document Cloud positioning and market segmentation, and was involved in enterprise marketing for Adobe Sign. Earlier career experiences include roles at Kantar Consulting, where Alison was a founding member of the APAC office, and Prophet, progressing from Associate Consultant to Senior Consultant. Alison holds an M.B.A. from the University of California, Berkeley, Haas School of Business, and a BA in Psychology and Business from Northwestern University.

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Lyft

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Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.