Anthony Beardmore

Anthony Beardmore has extensive experience in account management and sales within the sports and retail sectors. Currently serving as the Central European Territory Manager and National Key Account Manager at Lyle & Scott since August 2017, Anthony has previously held key roles at GLD GROUP, Edelweiss Sports Consultancy, Puma, and Umbro, successfully managing national accounts, category management, and P&L responsibilities. Notable achievements include exceeding KPIs, creating strategic business plans, and delivering seasonal assortments while fostering strong relationships with retailers. Anthony’s career began at Corgi Classics, where responsibilities included managing a team of regional sales managers and setting sales targets. Education includes 6 GCSEs from Belper High School and Parks Secondary School.