Petra Greenbaum

Petra Greenbaum currently serves as the Chief Marketing Officer at Lynx Equity Limited since April 2025. Prior to this role, Petra held various senior positions at Minto Group from September 2014 to April 2025, including Senior Director of Marketing and Customer Strategy, Senior Director of Marketing Technology, and Director of Marketing Intelligence and Digital Experience. Petra's earlier experience includes key marketing roles at Plan Canada, Sears Canada, Manulife Financial, Signature Vacations, Canadian Airlines, and the Canadian Tourism Commission. Petra's educational background includes an MBA and BBA in Marketing and Finance from the Schulich School of Business at York University, completed between 1988 and 1993.