Eric Avril

Eric Avril has extensive experience in managerial roles across marketing and operations, primarily in the publishing and direct mail industries. Currently serving as Managing Director and previously as Marketing Director at Lyreco France since September 2016, Eric has a strong background in e-commerce and international digital strategy from the tenure as e-Commerce Director at Reader's Digest from 2010 to 2016. Additional roles at Reader's Digest included Marketing Director and Operations Director, where responsibilities encompassed team and budget management, process redesign, and overseeing customer service and product fulfillment. Earlier career experience includes a decade with Duplistyle in various marketing and sales positions, contributing to expertise in direct mail services and supplier management. Eric holds a business degree from a prominent business school.