Fredrik Strömberg is a seasoned product manager currently leading product initiatives at Lysa since August 2023, with previous experience at Klarna from December 2019 to August 2023. At Klarna, Fredrik managed cross-functional teams to enhance user experience for payment options in the US market and improved checkout conversion rates significantly. Prior roles include associate product manager and senior product analyst, focusing on user experience for Pay Later options. Fredrik's background also includes management consulting at Cartina AB, software development consulting, and research analysis at SKIM, complemented by leadership experience in sales at Chalmers Studentkår Promotion. Educational qualifications include a Master's degree in Management and Economics of Innovation and a Civilingenjör in Industrial Economics from Chalmers University of Technology, among other academic credentials.
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