Alessandra Klein R. Magalhaes

Alessandra Klein R. Magalhaes possesses a robust background in business insights and analytics, with experience spanning various roles in market intelligence and research since 1994. Currently serving as a Business Insights and Analytics professional at SHIFT Inteligência de Mercado and a Market Research Consultant at FrontierView, Alessandra has successfully conducted competitive intelligence projects for major multinational clients, including those in the healthcare and IT sectors. Previous roles include Senior Business Intelligence and Customer Insights Consultant for Valona Intelligence, where essential market assessments and product strategies were developed for top companies like Phillips and Samsung, and Head of Marketing and Innovation at Kelco Pet Care, where company profits grew by an average of 20% annually. With an educational foundation that includes an MBA from Ibmec and advanced degrees from FGV and the University of the Arts London, Alessandra demonstrates expertise in consumer insights, product innovation, and competitive intelligence.