MJ Soffe LLC
Erika H. serves as Vice President of Merchandising and Marketing at MJ Soffe LLC, a position held since September 2024, where a strong commitment to the Soffe brand and passion for product storytelling are emphasized. Prior to this role, Erika was Vice President of Product Development and Marketing at Delta Apparel, Inc. from April 2023 to August 2024, responsible for product strategy, vision, and overseeing e-commerce initiatives. Erika's extensive experience at Hanesbrands Inc. spanned from January 2000 to April 2023, holding various leadership positions including Director of Men’s DTC Merchandising and Director of Merchandising Champion. Erika holds a Bachelor of Arts degree in Speech Communication and Rhetoric from Wake Forest University, earned between 1991 and 1995.
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MJ Soffe LLC
ACTIVEWEAR FOR THE WHOLE FAMILY. Soffe Apparel has positioned itself as a market-leading, all-American lifestyle activewear brand. Born from a love of physical movement with matched comfort, our activewear brand is designed to provide core basics for any sport or activity for families. Most known for our popular cheer shorts, our brand has expanded to offer athletic leisure apparel for ladies, men and children. Today, we demand a shared experience — working out in groups, rather than on our own and we share our goals, our motivations and our successes. Soffe knows The Strength Is In Us and is proud to be a leader in this movement. THE DELTA BRAND Soffe's legacy began in 1946, when it first hit the scene as a distributor to military exchanges and college bookstores. In the ensuing decades, we expanded our focus to include activewear for all types of athletes and exercise. In 2003, Soffe was acquired by Delta Apparel Inc. (NYSE MKT: DLA), and this partnership helped further our growth. WINNING WITH INTENSITY Soffe is proud to offer Intensity by Soffe, which focuses on outfitting the female athlete. Soffe began outfitting teams in 1990 on the belief that better garments in sports will help to free up an athlete to perform to his/her highest potential. Its products do exactly that. Intensity takes the latest styles and combines them with on-the-field sensibilities to create the best fitting uniforms. WHAT WE’RE KNOWN FOR Originally worn by servicemen across the country, Soffe ranger panties (also known as silkies) are a core basic for physical training and hardcore workouts. Now worn by everyday men, these running shorts are tough, durable, and dependable. Also famous for our original “Authentic Cheer Short,” our line of athletic wear isn’t just for spirit makers. We have transitioned to all-inclusive activewear, allowing our brand to expand its vision while equipping customers with core basics for any activity.