Vasiliy Bolshakov

Vasiliy Bolshakov is a seasoned marketing professional with extensive experience in leadership roles across various industries. Currently serving as Marketing Director at MVideo-Eldorado since October 2015, Vasiliy previously held the same title at Leto Bank, where key achievements included brand recognition among 35% of the target audience and the acquisition of 2.5 million clients within two years. Additional experience includes positions as Marketing Communication Director at VTB24, where Vasiliy led a team and drove a consumer perception strategy contributing to significant business growth, and Brand Director at MTS Group, focusing on brand positioning across five countries. Early career achievements at S7 Airlines involved successful rebranding efforts that significantly increased clientele. Vasiliy holds an Executive MBA from Kellogg-WHU and a Bachelor's degree in Economics and Sociology from Novosibirsk State University.