Michael Laurien

Michael Laurien is an experienced professional in e-Commerce and online marketing, currently serving as the Head of e-Commerce / Online Marketing at EQUIVA GmbH since April 2024. Previously held similar leadership roles at Expert Klein GmbH and Magnat Audio-Produkte GmbH, focusing on diverse digital marketing strategies including search engine marketing, Amazon PPC, social media marketing, influencer marketing, and content management. Michael has extensive experience in managing online shops and improving customer relations and user experience through effective SEO and CR/UX optimization. Earlier roles include positions at HNC Healthy Nutrition Company, lizengo GmbH & Co. KG, MediaMarktSaturn, and ABB, spanning responsibilities from strategic buying and project management to social media and IT administration. Michael holds a degree as a Social Media Manager from ILS Fernstudium and has a background in technical disciplines from the College of Cape Town.