Miguel Rovira Vilches

Miguel Rovira Vilches has a diverse range of work experience, primarily focusing on growth and marketing roles. Miguel'smost recent position was as the Head of Growth at M2, a crypto investment platform. In this role, they were responsible for developing and executing M2's growth strategy, including customer acquisition and retention marketing. Miguel also planned and led user acquisition campaigns across various channels.

Prior to M2, Miguel was the Global Head of Growth at Bit2Me, where they led a team focused on acquisition, retention, activation, and monetization. Miguel also focused on product growth and conducted constant experimentation with channels and audience segments.

Before that, Miguel was the Head of Growth at 2gether, a fair crypto trading app. In this role, they focused on building new channels of acquisition and conducting A/B tests to improve product activation and engagement.

Miguel also has experience in user acquisition and performance marketing. Miguel served as the Head of User Acquisition at Rebellion Pay, where they planned, executed, and analyzed user acquisition campaigns across various channels. Miguel also optimized campaigns based on return on ad spend (ROAS) and lifetime value (LTV). Prior to that, they were a Performance Marketing Manager at Rebellion, where they built, optimized, and scaled the company's global digital advertising.

Furthermore, Miguel has worked as a Programmatic Account Manager at Locala, where they managed a portfolio of customers in Spain and created strategies for media agencies. Miguel also worked as a Mobile Affiliate Manager at Mobusi, where they specialized in digital marketing for mobile brand awareness, user retention, and app store ranking.

Miguel's earlier experience includes roles such as a Mobile Marketing Manager at Telecoming, where they created, planned, and optimized mobile and web campaigns, and a Marketing Assistant Internship at Nextmune, where they focused on improving companion animal health through allergy diagnosis and immunotherapy.

Additionally, Miguel worked as an Administrative Assistant at Gesti\u00f3n, Construcci\u00f3n y Reformas MR, S.L., a construction company specialized in commercial and residential projects.

Overall, Miguel Rovira Vilches has a strong background in growth, marketing, and user acquisition, with extensive experience in the cryptocurrency and technology sectors.

Miguel Rovira Vilches has a diverse educational background that spans over several years. In 1993, they began their educational journey at Colegio San Luis de los Franceses, where they completed their E.S.O degree in 2006. Miguel then attended I.E.S San Juan de la Cruz from 2006 to 2009, obtaining their Bachillerato degree.

Moving forward, Miguel pursued higher education at CESMA Business School, where they completed a Bachelor's degree in Sales Management & Marketing from 2009 to 2012. Miguel furthered their studies at CESMA Business School, earning a Master's degree in Sales & Marketing Management from 2012 to 2013.

In 2013, Miguel attended Aula CM - Escuela de Comunicación y Marketing Online, where they obtained a Master's degree in Digital Marketing & E-commerce, completing their studies in 2014. As part of their ongoing commitment to professional development, they obtained a Business English Certificate from the University of Cambridge in January 2016.

To enhance their knowledge and expertise in emerging technologies, Miguel pursued a Master's degree in Crypto, Blockchain & Web3 at Web3MBA, starting in 2022 and completing it in 2023. This program equipped him with valuable skills and insights into the realms of cryptocurrency, blockchain technology, and the decentralized web.

Overall, Miguel Rovira Vilches' educational journey showcases a progression from foundational studies to specializations in sales, marketing management, digital marketing, and the emerging field of crypto, blockchain, and web3.