Alana Galardo

Alana Galardo has a diverse work experience spanning various industries and roles. Alana is currently the Head of Corporate Marketing at MacAllister Machinery Co., Inc. Prior to that, they served as the Director of Demand Generation at Formstack, where they developed and executed a successful marketing strategy to increase pipeline velocity and deal value.

Before joining Formstack, Alana worked at The AES Corporation as the Digital Customer Experience lead, focusing on initiatives to improve customer understanding and enhance the digital-first strategy. Alana also played a critical role in the establishment of a change approval board and centralized Salesforce support center.

Alana's experience in customer engagement includes positions at Pacers Sports & Entertainment, where they spearheaded data collection and analysis efforts and developed automated email marketing campaigns. Alana also played a crucial role in the creation of the organization's marketing team.

Earlier in their career, Alana held roles at Celadon Group Inc., IT Solutions, Inc., Pharmaceutical Packaging Company, MS Companies, Oasis Radio Group, and Radio One, where they gained experience in marketing management, campaign coordination, and on-air personality roles.

Overall, Alana Galardo has a strong background in marketing and customer engagement, with a focus on leveraging Salesforce and driving successful marketing strategies.

Alana Galardo, CSM, completed their education from 2004 to 2009 at Indiana University–Purdue University Indianapolis. During this period, they pursued a degree in Communications with a focus on Arts, Entertainment, and Media Management.

In addition to their academic background, Alana Galardo obtained their Certified ScrumMaster® (CSM®) certification from Scrum Alliance in September 2021.