Shay Sade

Shay Sade is a seasoned professional in the field of sports management and women's football. Currently serving as the Head of the Women's Football Department at Maccabi Haifa FC since February 2022, Shay has extensive experience in athlete development as a Co-Founder of FIRSTEAM since April 2016, successfully securing over $10 million in sports scholarships for student-athletes. Previous roles include Assistant Coach for the W-U19 team at the Israel Football Association, Assistant General Manager for the Maccabiah, and Sport Project Manager for the Department of Coaches Qualification at the Culture and Sport Minister's office. As a former captain of the Israeli Women's National Team with 50 caps, Shay has a strong background in competitive sports. Educational qualifications encompass a Master's in Sport Management from the Johan Cruyff Institute and multiple degrees in Business Administration and Sport Sciences.