Shane Latshaw

Shane Latshaw has a wealth of experience in digital marketing, SEO, and ecommerce. From 2014 to 2022, they have held a variety of positions with different companies. From 2014 to 2015, they were a Marketing Representative at The Schwartz Group Inc., where they conducted market research and promoted products for leading pharmaceutical and healthcare organizations. From 2015 to 2021, they worked at Mainstreethost as an SEO Specialist and then a Senior SEO Specialist, where they developed SEO strategies and monitored key metrics for measuring and improving organic search performance. In 2017, they became an Ecommerce Marketing Manager at IFS Filing Systems LLC, where they managed over 1,000 products and led and executed multichannel distribution strategies. In 2020, they co-founded Maccrist, where they helped athletes tell their stories by building connections, sharing knowledge, and creating opportunities. Most recently, in 2022, Shane became an SEO Analyst at Gannett | USA TODAY NETWORK, where they manage SEO campaigns, leads content marketing strategies, and provides data analysis and actionable recommendations.

Shane Latshaw completed a B.S. in Business Administration-Marketing from Buffalo State University from 2012 to 2013. Shane attended Mercyhurst University from 2010 to 2012, but did not obtain a degree. Prior to that, they obtained an A.S. in Liberal Arts and Science-General Studies from Erie Community College from 2008 to 2010. Shane also holds certifications from Front Office Sports, including a NIL Certification obtained in August 2021 and a Sports Marketing Essentials certification obtained in April 2021. Additionally, they are Google Analytics Certified, having obtained the certification from Google in June 2017.