David Groves

David Groves is an experienced revenue management professional currently serving as an Independent Consultant at Commercial & Revenue Management Optimisation since November 2023. Previously, David held the position of Director of Trading Performance at Awaze from October 2018 to November 2023, overseeing trading and revenue management for Europe's largest vacation rentals and holiday resorts business. David's extensive background includes leadership roles such as Head of Commercial at The Savoy and Director of Revenue Management at both The Ritz London and The Set Hotels. Additionally, David contributed as a Cluster Revenue Manager for Millennium & Copthorne Hotels and as a Sales Office Manager at De Vere. David holds a degree from Birmingham City University.